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Flap is a decentralized NFT marketplace on the Blast network, offering unique trading incentives and born from a hackathon. We combined the ideas of “flap” and “butterfly” to create a vibrant brand identity. The logo directly reflects a butterfly’s shape with a simplified, dynamic design, enhancing visual memorability and cultural connection. The logotype features sharp, compressed structures, creating a bold, modern look while ensuring strong legibility across various applications.

Flap 是一个基于 Blast 网络的去中心化 NFT 交易平台，源自黑客松，旨在为 NFT 交易提供独特激励。在品牌设计上，我们融合了“flap（扇动）”和“蝴蝶”两个概念，打造出充满活力的视觉形象。Logo 采用简约且动感十足的设计，直接呈现蝴蝶的形态，增强了视觉记忆点，并建立了深刻的文化联结。字体标识则运用锐利且紧凑的结构，创造出大胆、现代的风格，同时确保了良好的可读性，适用于多种应用场景。
Flap AD/D: Haoze Xue

Branding
2024